Data protection

Privacy policy

Privacy policy and information requirements according to GDPR

Data protection and the protection of your personal data is our top priority. Below, we inform you about the processing of your personal data on our website. The processing of personal data is carried out in accordance with the provisions of the German Federal Data Protection Act (BDSG), the German Telemedia Act (TMG) and the General Data Protection Regulation (GDPR) applicable as of 25 May 2018, as well as the new German Federal Data Protection Act (BDSG-neu).


1. Name and address of the responsible person

Lührmann Deutschland GmbH & Co.KG, Osterberger Reihe 2-8, 49074 Osnabrück
Management: Achim Weitkamp, Mario Hampel, Michael Backhove
Phone: +49 (0) 541 2 99 99 00, Email: datenschutz(at)


2. Contact details of the data protection officer

Detlef Breuker, c/o C&S Consulting, Obere Findelstätte 34, 49124 Georgsmarienhütte
Email: info(at)


3. Processing of personal data on our website
3.1. Provision of the website and creation of log files

Simply visiting our website and retrieving the information contained there does not require you to provide personal data.
During your visit to our website, we only collect and use data that your Internet browser automatically transmits to us:

  • Date and time of the retrieval of one of our Internet pages
  • Your browser type
  • Your browser settings
  • Your IP address
  • The pages you visit

We use this data to make your visit to our site technically possible. Furthermore, we use this data for statistical purposes and to improve the design and layout of our website. We store the IP address for the purpose of ensuring and maintaining IT security (e.g. detection and defence against so-called DoS attacks) and functionality. 
Legal basis for the temporary storage of the data is Art. 6 (1) lit. f GDPR.


3.2. Personal data

Personal data is only collected if you provide it voluntarily as part of an order, an inquiry or when registering for the newsletter.


3.2.1. L3+ request

When requesting a trial version or a subscription version of the L3+ analysis tool, the following personal data is collected:

  • Form of address
  • First name, last name
  • Company
  • Position
  • Company Address (street, postcode, city, country)
  • Email address
  • Phone number
  • Billing address
3.2.2. Contact form, newsletter

There are several contact forms on our website, which can be used for electronic contact. 
When using these options, the data entered in the input mask is transmitted to us and stored. This data depends on the respective form:

  • Company
  • First name and last name
  • Email address
  • Phone number

For the processing of the data, your consent may be obtained during the submission process and reference is made to this privacy policy. 
The data sent through the form will be transmitted to us in encrypted form. 
Alternatively, it is possible to contact us via the email address provided. In this case, the user's personal data transmitted with the email will be stored.


3.2.3. Use of SalesViewer® technology:

This website uses SalesViewer® technology from SalesViewer® GmbH on the basis of the website operator’s legitimate interests (Section 6 paragraph 1 lit.f GDPR) in order to collect and save data on marketing, market research and optimisation purposes.

In order to do this, a javascript based code, which serves to capture company-related data and according website usage. The data captured using this technology are encrypted in a non-retrievable one-way function (so-called hashing). The data is immediately pseudonymised and is not used to identify website visitors personally

The data stored by Salesviewer will be deleted as soon as they are no longer required for their intended purpose and there are no legal obligations to retain them.

The data recording and storage can be repealed at any time with immediate effect for the future, by clicking on in order to prevent SalesViewer® from recording your data. In this case, an opt-out cookie for this website is saved on your device. If you delete the cookies in the browser, you will need to click on this link again.


3.3. Purposes and legal bases for data processing

The processing of personal data from the input mask serves us solely to process the initial contact. In the case of contact by email, this also constitutes the necessary legitimate interest in processing the data.
The newsletter regularly informs about new articles. The legal basis for the processing of the data is the existence of consent pursuant to Art. 6 (1) lit. a GDPR. 
The legal basis for the processing of data transmitted in the course of sending an email is Art. 6 (1) lit. f GDPR. If the email contact aims to conclude a contract, the additional legal basis for the processing is Art. 6 (1) lit. b GDPR. For orders, the legal basis for processing is Art. 6 (1) lit. b GDPR.


3.4. Duration of storage or criteria for determining the duration

Newsletter dispatch: the data for the newsletter is stored until the data subject objects to the sending of the newsletter with effect for the future.

Contact forms: if the purpose for storing the data no longer applies, the personal data will be blocked or deleted as long as this does not conflict with statutory retention obligations.

Orders: Within the framework of the various retention and documentation obligations, which essentially result from the German Commercial Code (HGB) and the German Fiscal Code (AO). The retention and documentation periods specified there are six to ten years.


3.5. Recipients or categories of recipients of the data (if a data transfer takes place)

Within the company, only the departments that need your data to fulfil your inquiry or order will receive it.


3.6. Information on the rights of the data subjects

Every data subject is entitled to the following data protection rights under the GDPR:

  • Right to information according to Art. 15 GDPR
  • Right to rectify inaccurate data according to Art. 16 GDPR
  • Right to deletion according to Art. 17 GDPR
  • Right to restriction of processing according to Art. 18 GDPR
  • Right to data portability according to Art. 20 GDPR
  • Right to object according to Art. 21 GDPR

To exercise your above-mentioned rights and to revoke a granted consent, please contact the email address given in the legal notice.

You have the right to complain to a supervisory authority. You may exercise this right by contacting a supervisory authority in the Member State where you are located, where you work or where the alleged infringement took place.
Before you contact the competent supervisory authority with a complaint, we would like to ask you to clarify this matter with our data protection officer.


3.7. Planned data transfer to third countries

Currently, no data transfer to third countries takes place and is not planned for the future.


4. Use of cookies

We use so-called 'cookies' on our website. These are small text files that are sent to your computer by our web server to identify it for the duration of the visit. We do not collect any personal data via these cookies.
The presentation of our website is also possible without the storage of cookies. You can disable the storage of cookies in the settings of your browser or set it so that it informs you about the intended storage by an Internet site. In this case, you decide whether or not to accept the cookie. For the full functionality of our website, however, it is necessary to allow all temporary cookies for technical reasons.


5. Google Analytics use

This website uses Google Analytics, a web analytics service provided by Google, Inc. ('Google'). It collects and stores data from which usage profiles are created using pseudonyms. These usage profiles are used to analyse visitor behaviour and are evaluated to improve and tailor our offer in line with requirements. 
Google Analytics uses 'cookies', which are text files stored on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of this website (including parts of your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Under no circumstances will Google associate your IP address with any other data held by Google. We will also not merge the pseudonymised usage profiles with personal data about the bearer of the pseudonym without your express consent, which must be given separately. Data collection for usage statistics and transmission to Google takes place with the extended code 'gat._anonymizeIp();'. The collection of IP addresses is therefore anonymised (so-called IP masking).
You can object to the collection, use and storage of data for the purpose of web analysis at any time with effect for the future by preventing the installation of cookies through a corresponding setting in your browser software; however, we would like to point out that in this case you may not be able to use all the functions of this website to their full extent. 
In addition, you can prevent the collection and processing of data about the use of this website (including parts of your IP address) by Google by downloading and installing the available browser plugin under the following link:


6. Security measures

We use technical and organisational security measures to protect personal data, in particular against accidental or intentional manipulation, loss, destruction or against access by unauthorised persons. Our security measures are continuously improved in line with technological developments. We would like to point out that, despite all security measures, the transmission of data via the Internet may result in third parties taking note of or falsifying this data.


7. Contact

If you have any questions or suggestions regarding this privacy policy, please contact us at the address given in the legal notice.


8. Updating our privacy policy

The ongoing technical development in the area of IT technology and the Internet also requires an adjustment of the existing privacy policy. We therefore reserve the right to make additions or changes to this privacy policy.

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These include essential cookies that are necessary for the operation of the site, as well as others that are used only for anonymous statistical purposes, for comfort settings or to display personalized content. You can decide for yourself which categories you want to allow. Please note that based on your settings, not all functions of the website may be available.

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