smykker Optik opens new store in Trier
The young eyewear brand smykker is expected to open another store at Fleischstraße 52 in Trier later this year. The previous tenant at the location was the men’s outfitter SØR. Lührmann advised on the lease and acted as an intermediary.
It was only in July 2021 that Lührmann brokered the prestigious residential and commercial building in a prime location to an asset management company from Trier. Now the ground-floor shop has been successfully re-leased: on about 250 square metres of retail space, smykker will present its fashionable eyewear collections.
‘We are pleased to have been involved in smykker’s second lease this year and wish it every success for its prompt opening in Trier’, explains Hanna Klinkhammer of Lührmann Düsseldorf.
smykker (Danish for jewellery) forms the third business division of LoQu Optical Group GmbH alongside Optikhaus and Aktivoptik. ‘Uncomplicated and stylish without being cool’, is how LoQu’s Managing Director Tammo Bruns describes the new in-house brand. According to Bruns, who was formerly the founder and long-standing managing director of Eyes+More, smykker is aimed at the fashion-conscious consumer who would like to add a second or third pair of glasses to his or her eyewear collection over the course of the year.
Currently, symkker operates six more stores in Germany: in Mainz, Karlsruhe, Heidelberg, Darmstadt, Bonn and Wiesbaden.
More about smykker: www.smykker.de
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